Wednesday, December 12, 2012

“Why I Mix” (12-12-12)



On facebook lately you’ve probably heard me talking about my Best of 2012 Volume 3 mix. Those of you who’ve known me for a while know what it’s all about but for those of you who don’t, I’d like to let you know what they are and why I make these mixes… the whole story.

So what's the deal with these mixtapes? I've been making mixtapes since the late 80's. Back then, I used to listen to the radio and record the songs I liked. As a pre-teen and teen, they weren’t exactly cutting edge mixes but they made me happy. As a poor kid from the inner city, it was like I had the songs I liked without having to go buy them. Sure sometimes the beginnings or endings or both were chopped off, but at the time, it was enough. Then in the 90’s it became recordings from cassettes and dubs of tapes I'd pick up. I remember when the Galleria opened back in the early 90's driving around the parking lots in my friend’s car and rocking out my rap mixtapes. My friend couldn't afford a booming system but he was an electrician's assistant so he figured out a way to rig a huge old house speaker in the back trunk of his car. So we'd drive around the parking lots setting off car alarms and making everybody look. The bass was crazy. Sometimes, depending on the song, your teeth could rattle! The best part for me was that we were using my mixtapes. You'll have to pardon the analogy but he brought out the big gun and I supplied the ammo. We drove back and forth pumping LL, Tribe Called Quest, Eric B & Rakim, Kid n Play, the DOC, Gangstarr, De La, Common Sense, EPMD, Big Daddy Kane, P.E. and whatever else I could find to put in the mix. It was usually the best stuff out at that time.

I grew up on radio and MTV and not always in that order. I listened to what they played because how else were you going to get music back then? We didn’t have our own PCs in the early 90’s. We’d sit on our porches playing WBLK or WKSE (I’m ashamed to admit) and kick it in the neighborhood. Music provided the soundtrack for my life but the worst was when something wonderful happened on or near the porch but an awful song was on the radio at the time. Then I’d associate that great memory with Hangin’ Tough by the New Kids on the Block. Or I’d remember a certain kiss with a certain female to Milli Vanilli’s Girl You Know it’s True. I’m not going to front, I loved those songs back in the day but it’s also a little embarrassing to my ego now in a funny way when I think of it. I guess I wanted more control over these moments. So then at parties, little get-togethers, hanging out on the porch and the like I made mixtapes that offered only the best songs. Sure the songs were my favorites among relatively popular stuff, but there are no cheesy DJs, commercials and you didn’t have to sit through Anita Baker to get to Bobby Brown (no offense Anita). By the mid-90’s my tastes branched out into new areas. I started to enjoy alternative rock and grunge while my previous tastes had evolved. Instead of liking the hip hop on Yo! MTV Raps, I learned that there was a ton of great hip hop that didn’t get airplay on MTV or WBLK for that matter. I learned this through listening to a little college radio station on Sunday nights called WBNY.

When I went to Buffalo State in the fall of 1996 I was eager to get involved with some student organizations. First I tried the college paper, The Record. Fortunately, the staff at The Record were total dicks to my friend and I so we decided to check out the radio station instead. Almost from the moment we walked into WBNY we felt wanted and part of the crew. And what a crew it was! There were people of differing ages, cultures, tastes and more and I absorbed as much as I could. 6 months later my mixtapes became a lot more diverse. Every week I was digging to new depths and discovering new bands, old bands, old genres, new sub-genres. It was awesome. I started making funk mixtapes, trip hop mixtapes, alt-country, British pop, you name it. As my confidence in my taste grew in the late 90’s I was making mixtapes for people other than myself. It takes a lot to go to other “music” people and say; “hey listen to this, it’s really good” and put your reputation on the line but I was beginning to be so bold.

Part of what happens as you dig deeper and deeper into the music that is out there beyond the scope of popular radio and television is you start to wonder how some of the stuff that becomes popular is popular and why some of the amazing stuff you’ve found is not. It probably has something to do with how 47% of Americans voted for Mitt Romney and why Kid Rock has had a great 10 year run. Yes, I’m talking about becoming a bit of a music snob. It was worse when I was active at WBNY where I had great disdain for almost anything popular. As I’ve aged and moved away from my WBNY days (which ended 10 years ago) I’ve softened a bit but you’ll never catch me listening to the radio if I have a choice. I just don’t think most of the songs and any of the stations are very good. Truth is, it's hard to not become a bit bitter or jaded with the record industry when you are voluntarily submerged in the underground. You hear the things that are most popular and they begin to sound the same or at the very least derivative of the first awful song that set the chain in motion. It’s the way the music business has always been. They have to find the next Elvis, the next Beatles, the next Beach Boys, Bowie, Michael Jackson, Van Halen, Madonna, Whitney Houston, Mariah Carey, Jay Z, Rihanna and so on. In the music industry, if 1 is good then 100 is better. It’s why these fads come and go and when they go, they go not because something better has come along, but because the fad was done to death and we just can’t stand it anymore. In more experimental times, like the 60’s and 70’s these fads mostly faded away and we moved on. It wasn’t until the late 70’s and into the 80’s when a fad overstayed it’s welcome, was exploited in every conceivable manner and caused such a major uproar it HAD to end. If you remember, people began to hate disco with a passion. That’s the first one I can think of. There were Anti-disco nights and the Bee Gees went from the biggest stars in the world to persona non grata and had to “disappear” from public view for a while because of it. This is also around the time that radio began to change from the experimental, unpredictable catalyst it was into more of the refined, streamlined crap it is today. People started using terms like “markets”, “demographics” and “radio consultants” and before you knew it we had soft rock stations, hard rock stations, or today’s crappy mixed format stations like Jack or Crap FM. It used to be that a DJ could throw on a record and if they felt like flipping it over and playing the B-side, they could. Some of the great hits of all time were originally B-sides because a DJ flipped it over and found gold. Examples of B-sides: The Beatles- Something, Day Tripper, Revolution, Eleanor Rigby. The Beach Boys- Don’t Worry Baby, Little Deuce Coupe, God Only Knows. The Rolling Stones- Let’s Spend the Night Together, Lady Jane. The Smiths- How Soon is Now. XTC- Dear God. Gloria Gaynor- I Will Survive. I think you get the point.

Nowadays playlists are pretty strict because of testing and research. “They” know what people like. How about turning on people to new and interesting stuff? Radio has failed us but much like other aspects of our society, it wasn’t radio that did it, nor did video kill the radio star, at least not completely. It was money. When people value money over art and cannot find the happy medium between the two what you get is today’s hit music stations. If I’m in someone’s car and they have one of them on I’m astonished by both how bad the music is and how much the songs sound the same. To me it seems nearly all of today’s hits have a similar beat and everyone is singing like a robot these days or through a vocoder of some kind. I think most popular music is unfortunate and lazy. I’m not hatin' on anybody either. I hope all of these “artists” go out and make that money. I don’t blame them for cashing in, I just think they suck. They won’t get any of mine. So yeah, I still have some of the music snob inside of me. I suspect I always will. You simply can’t have heard and seen the things I did and then go back to giggling on request lines. That’s why I make mixtapes. Even though I’m 10 years out of my full time college radio shows I still want to rebel against the system. I still want to turn people on to stuff they may not have heard of. I no longer do it on the air, I do it through the mix.

Something I used to do back in my college radio days was find "the singles". I'd always look for the catchiest songs on the record. It’s that happy medium I was talking about between money and art. Perhaps it’s my background growing up on hit radio but I try to find great songs that in a more musically liberated and awesome society would be hits. Sure I could be impressed with a bombastic 12 minute opus that takes you for a serious ride, but I've always been drawn to the 3 and 4 minute numbers that really cook. Back at WBNY it was our job a lot of times to listen to records and then pick out the 3 or 4 best songs and write a review with recommended tracks so the other DJs would know what tracks to focus on if they didn’t know the band and didn’t want to experiment too much. My mixes are full of “recommended tracks”. Also because I'm not a typical male, you don't get a CD full of 20+ songs by male artists or bands. You get variety even though I keep the format to college radio styled indie rock and pop.

There’s no accounting for taste but what do I look for? When it comes to a song I look for powerful and/or fun and definitely catchy. The catchy part is most important to me. I look for songs with mass appeal ignored by the masses. And when one of "my songs" ends up in a car commercial or breaking through in some way, it's bittersweet. The hypocritical music snob inside of me is saddened that now people who somehow don't deserve to enjoy such a cool song will now pretend to while the sweet music lover inside is happy the band is getting the recognition they deserve and hopes they will become huge like they probably deserve to be. I think deep down, I’m proud that more people got turned onto the song/band. That’s the pretty part of this process with the snob being the ugly part. I think the balance between the two makes for great taste but again, there’s no accounting for taste and I digress.

It’s a never ending and painstaking process to make these Best of the year CDs but so is keeping up with good music. I don’t spend nearly the time I used to listening to everything I can but I’m involved enough to keep putting out these CDs. The Best of 2012 volume 3 will be coming out on Friday. I will be giving them to people for free that night and the days and nights ahead until I run out. Perhaps people will hear the songs and then go out and buy some of the CDs by bands and artists in my mix. Maybe one day someone will hear one of my mixes and decide to make their own. That’s the only way this rebellion keeps going. Viva la resistance!

Lastly, here’s a list of all the mixtapes I’ve made post-WBNY days. I still use my last/current radio name “Crazy Eddie” when I release them so they are usually titled “Crazy Eddie presents”

My mixtapes:

-The Best of 2004    
-The Best of 2005   
-The Best of 2006   
-The Best of 2007
-The Best of 2008   
-The Best of 2009   
-The Best of 2010, Volume 1- released 5/10
-The Best of 2010, Volume 2- released 12/10   
-The Best of 2011, Volume 1- released 6/11   
-The Best of 2011, Volume 2- released 12/11   
-The Best of 2012, Volume 1- released 4/12
-The Best of 2012, Volume 2- released 8/12
-The Best of 2012, Volume 3- release on 12/14/12
-Happy Holidays from Crazy Eddie, now in it’s 3rd edition
-The Soul of Crazy Eddie (2 CD set)
-Best of Latin Freestyle
-Halloween, now in it’s 2nd edition
-80’s Movie Mix
-Summersongs

The “Flashback Annuals” series: (a “what-if” series of mixtapes that I might have made in past years if I could go back in time)
-The Best of 1977
-The Best of 1980   
-The Best of 1981   
-The Best of 1982   
-The Best of 1983   
-The Best of 1984   
-The Best of 1985   
-The Best of 1986   
-The Best of 1987   
-The Best of 1988   
-The Best of 1989