When I was a kid I hated disco. I had no reason to hate it
but everybody else seemed to so why rock the boat? People would talk about disco
like it committed an unforgivable crime. My first memories of getting into
music was the early 80s; MTV, arena rock, new wave, hair metal, pop and rap.
Most of those things looked down on disco. I didn’t know it at the time but this
was the first instance where I ever experienced what we now call cancel
culture. Disco got too big, too cheesy, too commercial and it was everywhere. The
record companies and money people ruined it. Radio was flooded with it. Rock
bands as varied as the Rolling Stones, Kiss, Blondie, Rod Stewart, Queen, the
Clash, Zeppelin and many others dipped their toes into the disco pool and had
success. I guess it was too much of a good thing. Yes, it was a good thing. I
say that because even though I was taught to dislike disco having grown up in
the post disco era, I have really come to enjoy it over time, especially as I
learned more about where it came from and what it truly was meant to be. Sure
there’s some forgettable disco music out there but there was a lot of excellent
stuff too. Since I wasn’t really a part of it but its’ demise happened during
my lifetime, I think a lot about how it went from being the biggest thing
sweeping the world to becoming the antichrist so quickly.
Today people get “cancelled” by doing and saying awful,
hateful things. In the beginning, all disco wanted to do was have a good time. It’s
not lost on me that the death of disco coincided with the dawn of Reagan and
trickle down economics, and all that vile stuff we haven’t been able to get rid
of. It was like when the 70s ended, the party was over and a cultural backlash
was underway. Of course, systemic change usually happens slowly so while the
dawn of the 80s and Reaganism took hold it took many years before we really
started to feel the long term effects of the damage they did by giving the rich
lower taxes, all the deregulation, the increased privatization and all the
havoc the new conservative “leadership” would wreak upon us. While the
foundation was silently cracking we still had fun in the 80s supersizing our
hair, our music, wearing the bright colors and doing many other totally awesome
things so it’s easy to dismiss what happened at the turn of the decade as not a
big deal but I don’t accept that.
While the decline took time, when disco got cancelled, it
seemed like the spirit of the 60s and 70s went with it. I remember a bit where
George Carlin talked about the baby boomers and how in the 60s and 70s they
took all the sex, drugs and rock n roll and had a free ride. This was true. It
might have been the most progressive time in American history. I realize that
isn’t saying much. But eventually the free ride did have a cost. The sex party
wasn’t the same after AIDS hit the scene in the early 80s. The drugs went from
less harmful things like grass, poppers and ludes to increasingly addictive and
lethal things like coke and crack. The amount of drug deaths climbed in the 80s
as did the number of gun deaths. The music underwent changes, evolved and disco
died and gave way to punk rock, new wave, rap and the dawn of MTV. Disco
artists were basically shunned and many careers were ended with just a few
exceptions. The Bee Gees became public enemy number #1 and a group that had six
#1 singles in a row during the last few years of the 70s would never have
another. In fact, they only had 1 more top 20 song and that took until 1989 to
get there. At the beginning of 1979 disco was still raking in huge money but by
the end of that year, the end was near. I find it amazing how quickly this
massive bubble burst.
Disco started in the early 70s and like most good cultural
movements, it began underground with people of color and other marginalized
communities. Glorious dance parties happened in warehouses and lofts. The
majority of the early attendees were black. They were gay. They weren’t trying
to make a buck, they just wanted to dance and let loose. They were people who
created fun safespaces that existed on the dance floor. Over time it grew
beyond the black, Puerto Rican and gay communities and more clubs and
discotechques began popping up around New
York City because more and more people wanted to get
in on the party. Dancing brought people together... people of different
backgrounds, interests, classes. This is because a good time doesn’t know
color, sexuality or gender. Fun is fun and dancing to the best music you
couldn’t hear on the radio was the coolest. The party kept growing. The
movement grew so much that the songs the DJs played in the clubs started to
become hits on the charts by 73 and 74. That’s when the money people took
notice. What was underground was then becoming increasingly commercial and marketed
and sold to larger audiences. Corporate America got ahold of the new fad, watered
it down and mass produced it. Many believed they whitewashed it so it would be
more palatable for middle America and the
like. Then they got greedier. If 1 disco hit is good, 10 is better, no 100 is
better. In 1977, 5000 discos opened across America. The oversaturation of the
movement was starting. Saturday Night Fever came out and became massive and now
common America
had a straight white face to place on the craze.
Disco was everywhere, in commercials, movies and there were
disco novelty songs and albums coming out all the time. It was dominating the
charts, the Grammys and selling like hotcakes. It was all over the radio and in
these times, unless you had records of your own to listen to, the radio was all
you had. Some stations changed to all disco formats. You couldn’t skip songs,
stream or play DJ so easily like we do today. Because of where disco had its’
roots I believe there was a racial element to the backlash that finally came.
Yes, people were tired of it but who led the charge? If you look at video or
pictures of the infamous Disco Demolition night in the southside of Chicago at a baseball game
in the summer of 79 who are the angry ones? Young white men. It’s convenient to
say these were just rock fans who were tired of disco overshadowing their music
and tired of men singing falsetto over dance beats but knowing America like we
do, it was be incredibly naïve to say that was the only reason. When people
brought their records for the big explosion there were many soul records tossed
in the bonfire too. When these angry young white men screamed “Disco sucks” and
“F- disco” you couldn’t help but wonder what else some of them were really
saying. Do I think the end of disco was brought on primarily by racism? No I do
not, but I also think you cannot deny it was a factor for some of the angry men
who latched on to the disco fatigue America was already feeling and
turned it up to 11. Who were most of the biggest disco artists? Take away the
Bee Gees and most of the top disco artists were black women, gay men or
multicultural groups like KC and the Sunshine Band, Village People and more. Much
like corporate America
appropriated disco and softened and packaged it for the masses, I think these angry
folks saw an opportunity and were more than happy to help cancel disco and end
the party. In this way it was a cultural backlash.
At the beginning of the 70s, disco was people just getting
together to dance and have a great time. By the end of the decade, disco was
massive business and everyone was trying to exploit it and make more money
before the train inevitably crashed. Disco was the poster child for excess,
decadence, everything the conservative 80s aspired to leave behind during this
new morning in America.
Did corporate America
go overboard on disco? Absolutely… but almost never has a cultural fad been met
with such a bitter end. Fads and styles just change and the old ones fade away
while the kids tell us what the new thing will be. The old fad doesn’t go
through a brutal breakup, it just gets ghosted while people move to the next
thing. But not disco. It still blows my mind how we cancelled disco decades
before canceling things became a fad of its own. I was too young to understand
it and that’s part of the reason why I’m here now, still thinking about it. Why
did we end up hating it that much? Was it really that bad? The only thing I can
compare it to from the rest of my lifetime was the early 90s when grunge came and
hair metal got shown the door, but it wasn’t the same. Kids basically just
moved on to the next thing and hair metal got left behind. Winger and Poison
weren’t hated, they were just forgotten and not cool anymore. There wasn’t the
same vitriol to kill it with extreme prejudice like the way disco died. To
those of you who lived it or those of you who care, do you feel like disco
deserved such a harsh end? Did you have a problem with disco? Can you think of
another fad that got cancelled so severely?